A Positioning Map

question 121

Multiple Choice

A positioning map:

• A) is used primarily by companies utilizing undifferentiated marketing strategies.
• B) can be used only for already successful products in the market.
• C) shows how consumers view a product relative to competitive products.
• D) outlines how to introduce a new product to the marketplace.

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Definitions:

ARPAnet

The Advanced Research Projects Agency Network, considered the precursor to the modern Internet, developed in the late 1960s to enable researchers to share computer resources.

Fastest-growing States

States within a country that are experiencing the highest rates of growth in terms of population or economy.

Census 2000

The United States Census conducted in the year 2000 to count and collect information about the country's population.

Nevada

A state located in the western United States, known for its vast deserts, Sierra Nevada mountains, and the entertainment hub of Las Vegas.