​A Junior Member of Your Marketing Department Has Recommended Demographic

question 130

Multiple Choice

​A junior member of your marketing department has recommended demographic segmentation for your fast food brand. In a memo, he wrote: "We should be marketing to females who are Hispanic, low-income, unmarried, and have four or more children." You express at least one strong concern about this recommendation. What concern(s) do you express?

• A) ​Gender is not a demographic segmentation variable.
• B) ​Ethnicity is not a demographic segmentation variable.
• C) ​Marital status is not a demographic segmentation variable.
• D) ​The recommendation could lead to stereotyping and market alienation.
• E) ​The recommendation is clearly outdated.

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Definitions:

Counter Suggestion

An alternative proposal or idea presented in response to someone's suggestion or opinion.

Indirect Suggestion

A method of influencing others by implying or hinting at a desired action or decision rather than stating it outright.

Auto Suggestion

A psychological technique involving self-induced suggestions to guide one's thoughts, feelings, or behavior toward a desired goal or outcome.

Proof Statement

A declaration or evidence provided to substantiate a claim or showcase the value or truth of something.