Dell Computer Offers a Variety of Desk Top, Tablet, and Laptop

question 107

Multiple Choice

Dell Computer offers a variety of desk top, tablet, and laptop computers. One popular product line is Dell's Alienware - built for gamers with high speed processors, enhanced memory and special graphics cards. What marketing principle is Dell utilizing with its Alienware product line?

• A) Market segmentation
• B) Marketing concept
• C) Geographic segmentation
• D) Profit-oriented segmentation

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Definitions:

Task Performance

The execution and effectiveness with which an individual or group completes a given task or objective.

Technical Skills

Abilities and knowledge needed to perform specific tasks, often related to mechanical, information technology, mathematical, or scientific tasks.

Conceptual Skills

The ability to understand complex ideas and concepts, typically required for strategic planning and decision-making in an organization.

Robert Katz

An organizational theorist known for identifying three essential managerial skills: technical, human, and conceptual.