Almost Everyone Purchases Laundry Detergent

question 115

Multiple Choice

Almost everyone purchases laundry detergent. However, how do you choose the specific detergent to buy from all the options? For instance, Procter and Gamble's Tide brand is just one of many brands available. However Tide is actually 70 different products when the different PODS, liquid Tide, and powder Tide are considered. There are Tide brand detergents for very specific purposes - such as Tide Plus Febreeze Freshness Botanical Rain (HE) Turbo Clean liquid laundry detergent designed for those that want lasting odor protection and for use in high efficiency washing machines. It is clear that Procter and Gamble is using:

• A) market segmentation.
• B) market division.
• C) behavioral analysis.
• D) customer categorization.

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