McDonald's Is Not Known as a Vegetarian Friendly Restaurant

question 71

Multiple Choice

McDonald's is not known as a vegetarian friendly restaurant. Recently, however, McDonald's test marketed a vegan burger, appropriately name the McVegan, in Finland. While vegetarians were excited about the possibility, sales in the test were slow and McDonald's has decided to not introduce the item in its stores. It seems that vegetarians just did not frequent McDonald's. The McVegan failed which of the key criteria for successful market segmentation?

• A) Significant in size and purchasing power
• B) Profitable
• C) Consistent with the firm's marketing capabilities
• D) Cooperative with the customer

---

Definitions:

Capitalist Societies

Societies characterized by capitalist economies, where the means of production are privately owned, and goods and services are produced for profit in a market system.

Collagen Injections

A cosmetic procedure where collagen is injected to restore lost volume to the skin, reduce wrinkles, or enhance lip and facial features.

Breast Implants

Artificial devices used to enhance or augment the size and shape of breasts for cosmetic or reconstructive purposes.

Intersectionality

A framework for understanding how various forms of social identity (race, gender, class, etc.) interact to create unique modes of discrimination and privilege.