Uber Offers Its Customers "The Smartest Way to Get Around

question 70

Multiple Choice

Uber offers its customers "the smartest way to get around." By stressing this notion and the ease and convenience of the Uber experience of getting one where they need to go, the organization is establishing its:

• A) value proposition.
• B) key market characteristic.
• C) target marketing approach.
• D) market entry strategy.

---

Definitions:

Subcultures

Groups within a larger culture that have their own distinct values, behaviors, and traditions.

Dominant Values

The core principles and standards that are most important and widely upheld within a society, organization, or group.

Organizational Culture

encompasses the values, beliefs, behaviors, and norms that are shared among members of an organization, shaping its social and psychological environment.

Simple Models

Basic or straightforward frameworks or systems, often used to explain or simplify complex phenomena or processes.