Examlex
The Fortune at the Bottom of the Pyramid is a book presenting an interesting argument - that emerging economies have 4 billion residents that struggle to live on a very minimal income, but even making a tiny profit off of sales of this volume can be a financial windfall. With a market of this size, there is certainly vast potential. Despite being very large and with high aggregate purchasing power the cost structure of serving this market has not been financially attractive to U.S. firms. Overall, The Fortune at the Bottom of the Pyramid has not worked out for U.S. companies because of which of the key criteria for successful market segmentation? This segment is not:
Alcoholics Anonymous
A self-help organization and mutual aid fellowship for individuals who struggle with alcoholism, offering peer support to achieve and maintain sobriety.
Attitude Change
The process by which an individual's general feelings, beliefs, and behaviors towards a person, object, or event are altered.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas simultaneously.
Stockbroker
A professional who buys and sells stocks and other securities for clients in exchange for a fee or commission.
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