Four Key Approaches to Segmentation Are Discussed in the Text

question 109

Multiple Choice

Four key approaches to segmentation are discussed in the text. Which of the following is NOT one of those approaches?

• A) Target segmentation
• B) Geographic segmentation
• C) Demographic segmentation
• D) Psychographic segmentation

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Definitions:

Phoneme Sequences

The arrangement of the smallest distinct sound units in a language that can distinguish one word from another.

Syntax

The set of rules and principles that dictate the structure of sentences in a particular language, governing word order and sentence meaning.

Functional Morpheme

A type of morpheme that provides information about grammatical relationships between words in a sentence, rather than contributing to the core meaning of a word.

Content Morpheme

A type of morpheme that carries semantic content and contributes to the meaning of a word, as opposed to grammatical function.