Marketers Obviously Want to Have Products Available Where Customers Live

question 25

Multiple Choice

Marketers obviously want to have products available where customers live. Hence, retail store site selection is critical for bricks and mortar retailers. Further, consumers in urban areas, suburban areas, and rural areas often have different wants and needs. Retailers not only calculate how far apart stores need to be but also what merchandise is carried by different stores based on geographic areas. These retailers are making decisions based on what element of geographic segmentation?

• A) Market density
• B) Market potential
• C) Market climate
• D) Market behavior

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Definitions:

Dopamine Hypothesis

A theory suggesting that the symptoms of schizophrenia are caused by an imbalance of the neurotransmitter dopamine in the brain.

Schizophrenia

A mental disorder characterized by disruptions in thought processes, perceptions, emotional responsiveness, and social interactions.

Energizing Effect

The invigorating impact or outcome on physical or psychological states, often resulting from various stimuli or activities.

Serotonin Selective Reuptake Inhibitors

A class of drugs typically used as antidepressants that function by increasing serotonin levels in the brain by inhibiting its reuptake into the presynaptic cell.