The Perception and Environment of Gyms Has Evolved Over the Past

question 24

Multiple Choice

The perception and environment of gyms has evolved over the past few decades. While some male-focused boxing and weight lifting gyms still exist, most workout facilities today are much broader in focus and include dressing rooms, equipment, and classes for both men and women. One organization, though has carved out a niche for itself by focusing on women. Curves specializes in serving the female market. It spears Curves' primary segmentation approach is based on:

• A) demographic segmentation.
• B) geographic segmentation.
• C) psychographic segmentation.
• D) personal segmentation.

---

Definitions:

Readability

The ease with which text can be read and understood by its intended audience.

Computer Program

A set of instructions written in a programming language that is executed by a computer to perform a specific task.

Default Font

The preselected font setting in a software application that is used unless changed by the user.

Graphic

A visual image or design used to inform, illustrate, or entertain.