Companies Want to Learn About Consumer Psychographic Characteristics as These

question 31

Multiple Choice

Companies want to learn about consumer psychographic characteristics as these often relate directly to purchase activity. However, unlike demographic characteristics that are often observable or available through sources such as the census, psychographic information is more difficult to obtain. The most common method of gathering psychographic information is through:

• A) large-scale surveys asking consumers to agree or disagree with a collection of statements describing various activities, interests, and opinions.
• B) observation of consumer shopping behavior in a natural setting.
• C) Nielsen company data regarding television viewership.
• D) Credit card information regarding purchase activity.

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Definitions:

Inborn Influences

Natural, genetic, or hereditary factors that affect an individual's characteristics, behavior, and abilities from birth.

Nature/Nurture Debate

The ongoing discussion concerning the relative importance of an individual's inherited traits (nature) versus environmental influences (nurture) in determining personality, behavior, and intelligence.

Psychological Studies

Academic and empirical research focused on understanding human behavior and mental processes.

Improving Memory

The process of enhancing the ability to remember through various techniques and strategies, such as mnemonic devices, repetition, and proper nutrition.