Product Positioning Is About Creating a Mental Image or Perception

question 35

Multiple Choice

Product positioning is about creating a mental image or perception of a brand, especially vis-à-vis competitive brands. How do you think of Ford and Chevrolet compared to Jaguar or Aston Martin? Or Walmart compared to Neiman Marcus? Or Rice Krispies compared to Shredded Wheat? These brands all have a certain space in your mind on different attributes. To help capture and illustrate this, marketers often use a:

• A) product use or application.
• B) competitive.
• C) value.
• D) product specific.

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Definitions:

Physical Hazard

Any factor within the environment that can potentially cause harm or adverse health effects to individuals.

Reactive Substances

Materials that undergo a chemical change when exposed to certain conditions, often used in industrial processes.

Safety Data Sheet

A document that details information on the properties, safety, handling, and potential hazards of a chemical product.

Eyewash Station

A safety device designed to flush the eyes with water or a special fluid to help remove contaminants or chemicals that may cause harm.