Frequent Flyer Programs Are Often Used by Airlines to Encourage

question 28

Multiple Choice

Frequent flyer programs are often used by airlines to encourage consumers to make repeat purchases since members can earn free trips based on their accumulated points are an example of _____.

• A) segmentation by benefits sought
• B) brand loyalty segmentation
• C) psychographic segmentation
• D) socioeconomic segmentation

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Definitions:

Slow-Wave Sleep

A term used for both stage 3 and stage 4 sleep; characterized by slow, rolling eye movements, low cortical arousal, and slowed heart rate and respiration.

Stage 1 Sleep

The initial phase of the sleep cycle, characterized by light sleep, easy wakefulness, and a decrease in bodily movement and heart rate.

Reticular Activating System

A network of neurons located in the brainstem that plays a key role in regulating wakefulness, alertness, and transitions between sleep and wakefulness.

Hypothalamus

A subcortical structure that plays a vital role in controlling many motivated behaviors, like eating, drinking, and sexual activity.