An Undifferentiated Marketing Strategy

question 72

Multiple Choice

An undifferentiated marketing strategy:

• A) involves developing different marketing mixes for different segments.
• B) benefits from the control and efficiency of short production runs.
• C) is also known as a concentrated marketing strategy.
• D) is efficient from a production point of view.

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Definitions:

Financial Planning

The process of estimating the capital required and determining its competition; it is the process of framing financial policies in relation to procurement, investment, and administration of funds of an enterprise.

Strategic

Relating to the identification of long-term or overall aims and interests and the means of achieving them, often involving planning and resource allocation.

Synergy

Notion that a combined firm is worth more than the two firms are individually.

Merger

Agreement in which two or more firms combine to form one company.