A Positioning Map

question 121

Multiple Choice

A positioning map:

• A) is used primarily by companies utilizing undifferentiated marketing strategies.
• B) can be used only for already successful products in the market.
• C) shows how consumers view a product relative to competitive products.
• D) outlines how to introduce a new product to the marketplace.

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Definitions:

Investment Account

An account held at a financial institution that is used by investors to hold and manage securities, such as stocks, bonds, and mutual funds, and other investments.

Rate Of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment’s initial cost.

Effective Annual Rate

The annual interest rate that takes into account the effects of compounding over multiple periods.