Describe How Psychographic Segmentation Is a Good Supplement to Segmentation

question 19

Essay

Describe how psychographic segmentation is a good supplement to segmentation by demographic or geographic variables.

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Definitions:

Sexual Stereotype

Preconceived notions or generalized beliefs about individuals’ sexuality based on their gender, orientation, or other factors.

Value Judgment

An assessment based on personal standards of what is important, right, or desirable, often influenced by cultural and personal beliefs.

Objective Statement

A statement that is based on observable phenomena and uninfluenced by emotions or personal biases.

Empirically Validated

Refers to methods or treatments that have been proven effective through rigorous scientific research and observation.