While Different Approaches to Segmentation Are Available to Marketers, Sometimes

question 18

Multiple Choice

While different approaches to segmentation are available to marketers, sometimes a combination of these approaches might be very effective. One such approach blends demographics, consumer lifestyle behavior, media usage, and shopping habits to place households into one of 66 identified segments. This approach is known as:

• A) PRIZM.
• B) psycho-demographics.
• C) demo-geo segmentation.
• D) multimedia classification system.

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Definitions:

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature in the workplace or learning environments.

Affirmative Action Plans

Strategies implemented by employers to promote more inclusive work environments by increasing job opportunities for underrepresented groups.

Equal Protection Clause

A provision of the 14th Amendment to the U.S. Constitution guaranteeing that no state shall deny any person within its jurisdiction equal protection of the laws.

Constitution

The fundamental principles and established precedents according to which a state or other organization is governed.