A Firm That Divides Its Customers into Homogeneous Groups Based

question 68

Multiple Choice

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.

• A) psychographic
• B) product-based
• C) geographic
• D) demographic

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Definitions:

Global Corporations

Large business entities operating in multiple countries around the world, often having a significant impact on global trade, economics, and cultural exchanges.

Cultural Intelligence

The ability to adapt, adjust, and work well across cultures.

Sustainable Development

The use of environmental resources to support society’s needs today, while also preserving and protecting them for use by future generations.

Technology Transfer

The process of sharing or disseminating technology between different organizations, or within parts of the same organization.