While Almost Everyone Purchases Toothpaste, Not Everyone Buys the Same

question 13

Multiple Choice

While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) ______ approach with the Crest brand.

• A) differentiated marketing
• B) undifferentiated marketing
• C) market concentration
• D) consolidated

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