Crazy Crackerz Is a Very Successful Cracker and Chip Company

question 40

Multiple Choice

Crazy Crackerz is a very successful cracker and chip company known for its outrageous flavors. The company is ready to sell their products abroad but knows their cracker and chip flavors may need to be customized in each foreign market. Crazy Crackerz has a significant amount of money and resources to invest in this foreign expansion. The company should:

• A) create an international division.
• B) export the product using a straight extension strategy.
• C) license the company's products.
• D) enter into a joint venture with a foreign snack foods company.

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Definitions:

Amistad

The name of a Spanish slave ship notably involved in a revolt by African captives in 1839, leading to a legal battle in the United States Supreme Court.

Supreme Court

The highest judicial body in a country, typically having the ultimate authority over all other courts within the nation's jurisdiction.

Slave Rebellion

A collective uprising by enslaved individuals seeking to gain freedom and resist their conditions.

Harriet Tubman

An iconic African American abolitionist and political activist known for her role in the Underground Railroad.