Product Positioning Is About Creating a Mental Image or Perception

question 35

Multiple Choice

Product positioning is about creating a mental image or perception of a brand, especially vis-à-vis competitive brands. How do you think of Ford and Chevrolet compared to Jaguar or Aston Martin? Or Walmart compared to Neiman Marcus? Or Rice Krispies compared to Shredded Wheat? These brands all have a certain space in your mind on different attributes. To help capture and illustrate this, marketers often use a:

• A) product use or application.
• B) competitive.
• C) value.
• D) product specific.

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Definitions:

Selye's GAS Model

A three-stage theory (General Adaptation Syndrome) that explains the physiological changes the body goes through when under stress.

Biopsychological Model

An approach in psychology that examines psychological disorders and behaviors through biological, psychological, and social factors.

Lazarus and Folkman's Psychological Model

A model suggesting that stress is a result of an individual's perception of a situation and their assessment of their resources to manage the stressor.

Environmental Dangers

refer to hazards or risks posed by the environment, which can include natural disasters, pollution, and climate change, threatening ecosystems and human health.