AmazonCom Maintains a Record of Each Customer's Purchases and Makes

question 68

True/False

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

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Definitions:

Organophosphate Poison

Toxic chemicals found in certain pesticides and nerve agents that inhibit the function of acetylcholinesterase, leading to overstimulation of nerves.

Pacemaker Cells

Cells located in the heart that control the heart rate by generating impulses that travel through the heart, stimulating contractions.

Action Potentials

Electrical impulses that allow neurons to transmit information to other neurons, muscles, or glands.

Plasma Membrane

The biological membrane separating the interior of a cell from its external environment, composed of a phospholipid bilayer.