The Segmentation of the B2B Marketplace Based on How Business

question 63

Multiple Choice

The segmentation of the B2B marketplace based on how business purchasers will use the product is called:

• A) segmentation by purchasing category.
• B) segmentation by customer type.
• C) segmentation by end-use application.
• D) segmentation by demographic characteristics.

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Definitions:

Legal Value

Legal Value refers to the concept in contract law that concerns the requirement of consideration to ensure that promises within a contract are enforceable.

Marketing Purposes

The use of strategies and tactics to identify, create, and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

Good Faith Dispute

A disagreement where both parties have legitimate reasons for their position, implying neither is acting deceptively or maliciously.

Settlement Agreement

A legally binding contract between parties to a dispute, where they agree on the terms to resolve their differences without further litigation.