Twinings Tea Used to Be a Staple in Every Cupboard;

question 107

Multiple Choice

Twinings Tea used to be a staple in every cupboard; however, over the last few decades, it's been knocked out of place by newer brands such as Tazo and The Republic of Tea. As the tea's new marketing manager, you're tasked with bringing the Twinings brand back to the forefront, and you feel social media is just the way to do it. Which option is most likely to help you reach your goal?

• A) Developing exotic new flavors based on customer feedback obtained through social media.
• B) Creating a fun, engaging social media marketing campaign that presents a centuries-old British tea tradition with a modern twist.
• C) Setting up a Facebook page where consumers can have their questions about tea answered by knowledgeable experts.
• D) Incentivizing consumers to purchase Twinings tea by placing $1.00 off coupons in newspapers and supermarket mailers.

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