Which of the Following Is True of a Buying Center

question 35

Multiple Choice

Which of the following is true of a buying center in an organization?

• A) The buying center is an integral part of a firm's formal organizational structure.
• B) The composition of the buying center remains the same for all purchase situations.
• C) The buying center includes everyone involved in any aspect of the buying process.
• D) It is a group of people in an organization who are responsible for developing new product concepts.

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Definitions:

Attitudes and Behaviours

Represents the feelings, beliefs, and actions of individuals towards objects, ideas, or people.

Management Approach

A management approach is a specific way of planning, organizing, leading, and controlling organizational activities to effectively and efficiently reach objectives.

Organizational Behaviour

The study of how individuals and groups interact within organizations and how these interactions affect performance, motivation, job satisfaction, and leadership.

Prediction and Explanation

The process of forecasting future events or behaviors and providing reasons or causes for occurrences.