You Grow Lots of Different Herbs and Spices on Your

question 86

Multiple Choice

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first?

• A) Sort by personal characteristics, such as age and income level.
• B) Sort by customer type, such as restaurants, grocery stores, and food product manufacturers.
• C) Sort by customer type, such as commercial and reseller.
• D) Sort by end-use application, such as food preparation versus food product production.

---

Definitions:

Sampling Frame

The list or database from which a sample is drawn in research, representing the larger population of interest.

Relevant Content

Information or data that is directly related and useful to the current topic or situation.

Sampling Error

Sampling error is the discrepancy between the characteristics of a sample and those of the overall population from which it was drawn, affecting the accuracy of results.

Collecting Data Systematically

The process of gathering information following a structured methodology to ensure accuracy and consistency.