For Years Michael Jordan Was Linked to Nike and Promoted

question 106

Multiple Choice

For years Michael Jordan was linked to Nike and promoted the brand and its products. Millions of kids grew up "wanting to be like Mike." To do that, they bought Nike's Air Jordan shoes and considered all things Nike to be the best! This enduring evaluation and positive perception of Nike can be considered a(n) :

• A) attitude.
• B) value proposition.
• C) product positioning statement.
• D) identity.

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Definitions:

Brand Name

The name given to a product or service from a specific source used to distinguish it from others.

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.