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Carlita Works for Dell Computers in Their Outbound Call Center

question 11

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Carlita works for Dell Computers in their outbound call center as an inside sales representative. She primarily focuses on small businesses - those with fewer than 10 employees. Based on Carlita's customers, what type of segmentation is Dell using?

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Definitions:

Gestalt Psychologists

Psychologists who emphasize the human mind and behavior as wholes rather than the sum of individual components.

Stimuli Organizing

The process of arranging or structuring sensory input into a coherent and understandable framework.

Linear Perspective

A form of perspective in art and drawing where parallel lines converge at a single point on the horizon to create the illusion of depth on a flat surface.

Depth Perception

The ability to perceive the visual world in three dimensions and to judge the distance of objects.

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