Reference Groups Have a Greater Impact on the Purchasing Decision

question 59

Multiple Choice

Reference groups have a greater impact on the purchasing decision when the:

• A) consumer is already established as the opinion leader in the group.
• B) product is hard to recognize or see by the group.
• C) purchased product is a commonly used commodity.
• D) purchase is conspicuous.

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Definitions:

Intense

Describes a state or emotion that is deeply felt or extreme in nature, often implying a high degree of emotional, physical, or activity-related fervor.

Irrational Fear

A fear lacking a logical or reasonable basis, often disproportionate to the actual danger posed by the object or situation.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of life.

GABA

Gamma-Aminobutyric Acid, a neurotransmitter in the brain that inhibits many of the activities of the central nervous system.