In a Marketing Context, the Immediate or Expected Change in Consumer

question 36

Multiple Choice

In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____.

• A) drive
• B) script
• C) perception
• D) learning

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Definitions:

Template Matching

A theory or process in perception or cognition positing that the mind matches incoming stimuli to templates or patterns in the brain to recognize objects.

Featural Analysis

The examination of discrete elements or features within a stimulus to identify or categorize it.

Prototype Matching

Prototype matching is a cognitive process for categorization where new stimuli are compared to an idealized or average representation (prototype) of a category to determine belonging.

Top-Down Processing

A cognitive process in which the brain utilizes previously held knowledge and expectations to interpret and perceive new information.