​As a Home Builder, You Frequently Hear from Buyers Who

question 155

Multiple Choice

​As a home builder, you frequently hear from buyers who have completed a purchase from your company but are experiencing cognitive dissonance. When you interview prospective sales agents, you warn them about this phenomenon. Cognitive dissonance is especially likely in the home market, you say, because:

• A) ​Homes are expensive purchases.
• B) ​Home purchases have major effects on the buyers.
• C) ​Home buyers see ads from rival builders touting features that your homes do not provide.
• D) ​Home buyers have unique evaluative criteria.

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Definitions:

High-Poverty

refers to areas or populations experiencing widespread economic hardship, where a significant portion of the community lives below the poverty line.

Correlation

A statistical measure that describes the extent to which two variables change together, but does not necessarily imply causation.

Causation

The relationship between cause and effect where one event (the cause) makes another event happen (the effect).

Usage Tax

Usage tax is a levy on the use of goods or services, typically calculated as a percentage of the purchasing price or a flat rate, aimed at specific products or activities.