Alexis Is Very Concerned About the Environment and Sees Herself

question 105

Multiple Choice

Alexis is very concerned about the environment and sees herself as "an advocate for nature." Thus, she was excited when her dorm installed a filtered water fountain. In fact, she went out the very next day and bought a YETI Rambler water bottle because she hated the idea of throwing away disposable plastic water bottles. Alexis' purchase of the YETI bottle was largely driven by what type of factor?

• A) Psychological factors
• B) Reference factors
• C) Social factors
• D) Situational factors

---

Definitions:

Amarula

A South African cream liqueur made from the fruit of the Marula tree.

Customer Relationship Management

A strategy for managing an organization's interactions with current and potential customers, often involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Social Media Awareness

The knowledge and understanding of how social media works and its impact on society.

Customer Service

Assistance and support provided by a company to those people who buy or use its products or services.