For Years Michael Jordan Was Linked to Nike and Promoted

question 106

Multiple Choice

For years Michael Jordan was linked to Nike and promoted the brand and its products. Millions of kids grew up "wanting to be like Mike." To do that, they bought Nike's Air Jordan shoes and considered all things Nike to be the best! This enduring evaluation and positive perception of Nike can be considered a(n) :

• A) attitude.
• B) value proposition.
• C) product positioning statement.
• D) identity.

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Definitions:

GDP Deflator

An index that measures the change in prices of all new, domestically produced, final goods and services in an economy over a period of time.

Inflation Rate

The magnitude of price escalation for goods and services across the board, causing a drop in consumer purchasing prowess.

Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a given period, often measured annually.

GDP Deflator

An assessment tool for the prices of all new, domestically created, final goods and services in an economy.