Which of the Following Would Fall Under the Category of Psychological

question 68

Multiple Choice

Which of the following would fall under the category of psychological determinants of consumer behavior?

• A) The culture in which a person is raised
• B) The needs and motives of the individual
• C) The subculture to which one belongs
• D) The reference groups that the individual looks up for guidance

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Definitions:

Muscles

Tissues in the body that have the ability to contract, enabling movement of the body and its parts.

Neurotransmitter

Chemical messengers that transmit signals across synapses from one neuron to another in the brain and nervous system.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that directly connect the cytoplasm of two cells, allowing various molecules, ions and electrical impulses to directly pass through a regulated gate between cells.

Synaptic Transmission

The process through which neurotransmitters are released by one neuron and taken up by another, facilitating communication between neurons.