Marketers Can Influence the Outcome of the Evaluation Stage of the Consumer

question 75

Multiple Choice

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

• A) attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them.
• B) identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.
• C) trying to get the customer to reduce the size of the evoked set to exclude many of the choices.
• D) attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

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Definitions:

Hippocampus

The hippocampus is a region of the brain associated with memory formation, navigation, and the processing of spatial relations and temporal sequences.

Corpus Callosum

The large bundle of axons that connects the brain’s two hemispheres, responsible for relaying information between the two sides.

Cognitive Development

Refers to the process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding over the course of a human life.

Sensorimotor Stage

Piaget’s first stage of cognitive development, lasting from birth to about two years of age, during which infants construct an understanding of the world by coordinating sensory experiences with motor (physical) actions.