You Take Pride in Your Understanding of Consumer Behavior

question 45

Multiple Choice

You take pride in your understanding of consumer behavior. You apply that knowledge in planning for your educational toy business. Specifically, you remind your salespeople that the behavior of your customers will be influenced not only by their own psychological makeup and other personal factors, but also by such interpersonal influences as: (Select all that apply)

• A) cultural expectations of children.
• B) friends who have children.
• C) coworkers who have children.
• D) relatives who have children.
• E) the customer's learning about children.

Recognize and implement audience-centered presentation techniques.

Distinguish between different types of analogies and their uses in speeches.

Comprehend the concept of a central idea in speech and its significance.

Understand the role and impact of lay testimony and firsthand experiences in speeches.

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Definitions:

Profitability

The degree to which a business or activity yields profit or financial gain, measured by the ability to generate income greater than the related expenses.

Capital Maintenance Method

An accounting concept that defines profit as the amount that can be distributed while maintaining the capital of the company.

Financial Capital

Economic resources or funds available to businesses for use in the production of further wealth, through investment or other means.

Stockholders' Equity

The residual interest in the assets of an entity that remains after deducting its liabilities, representing the ownership interest in a company.