Crowdtrail Is a Tool Used by Marketers to Track the Number

question 118

Multiple Choice

Crowdtrail is a tool used by marketers to track the number of re-tweets, shares, and re-pins generated by their content. In other words, Crowdtrail is used to measure _____.

• A) engagement
• B) activity
• C) comprehension
• D) conversion

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Definitions:

Analyzes

The process of examining data, statements, or documents to extract insights, make predictions, or support decision-making.

Information Technology

The use of computers, networking, and software to store, process, and transmit data, as well as to solve problems and create value in various contexts.

Supply Chain Management

The strategic linking of all operations dealing with resource supplies.

Customer Relationship Management

The strategic attempt to build lasting relationships with and to add value to customers.