Which of the Following Is the Best Example of a Consumer

question 20

Multiple Choice

Which of the following is the best example of a consumer discovering goods and services through social media?

• A) Stacy reads her friend Carol Ann's post praising the new Yoplait Oui French-style yogurt.
• B) Max asks his online friends to tell him which brand of Greek yogurt they like best.
• C) Kai sees a downloadable coupon for her favorite type of Dannon yogurt and adds it to her shopping list.
• D) Doug pins a recipe for yogurt-based salad dressing.

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Definitions:

Last Year

The term referring to the year immediately preceding the current one.

Mean-Variance Efficient

Mean-Variance Efficient describes an investment portfolio which maximizes returns for a given amount of risk or minimizes risk for a given level of expected return.

Single-Index Structure

A model in finance that relates the return of an asset to a single market index, representing the asset's sensitivity to movements in the market.

Covariances

A measure of how two variables move together, indicating the degree to which they are related.