Which of the Following Is a Distinction Between Business (B2B)

question 117

Multiple Choice

Which of the following is a distinction between business (B2B) and consumer (B2C) markets? ​

• A) Business markets are more complex.
• B) Consumer markets involve more decision makers.
• C) Customer service is more important for B2C purchasers.
• D) Advertising plays a larger role in business markets.

Know the popular online advertising options and their applications.

Grasp the significance and methods of direct advertising linkage to advertisers online.

Acknowledge the trends affecting traditional media, particularly newspapers.

Understand the effectiveness and impact measurement of online advertising.

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Definitions:

Price Taker

A market participant that accepts prevailing prices as given, having no influence to alter the price of a good or service.

Marginal Revenue

The additional income from selling one more unit of a good; generally equal to the price of the good for perfectly competitive firms.

Differentiated Good

A Differentiated Good is a product or service that is distinct in some way from its competitors, whether through quality, features, branding, or customer service, allowing it to stand out in the marketplace.

Monopolistically Competitive

Describes a market structure where many firms sell products that are similar but not identical, leading to some degree of market power while still taking the market price as given.