Jose Is Visiting Boston on a Business Trip and Has

question 14

Multiple Choice

Jose is visiting Boston on a business trip and has heard that the North End is known for its restaurants and entertainment venues. He checks TripAdvisor to see the list of restaurants and those rated highest by members. He also reads reviews and narrows his choice to Mamma Maria's, which is ranked #3 of 133 restaurants in the North End. How has TripAdvisor assisted Jose in his purchasing decision process?

• A) Conducting research
• B) Identifying new products
• C) Identifying a need
• D) Evaluating the purchase

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Definitions:

Demographic

Relating to the statistical characteristics of human populations, such as age, race, gender, and income, used especially for identifying consumer markets.

Individual-level Variables

Factors or characteristics that pertain to, or can be measured at, the level of the individual person.

Matrimony

The state of being married, also referred to as the institution of marriage.

Civil Unions

A legally recognized union of a couple, similar to marriage, which provides some but not all the rights and responsibilities of marriage under the law.