During Which Phase in the Business Cycle Do Marketers Consider

question 108

Multiple Choice

During which phase in the business cycle do marketers consider lowering prices and increasing promotions that include special offers to stimulate demand?

• A) Prosperity
• B) Recession
• C) Growth
• D) Maturity

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Definitions:

Rating Point

A measurement in broadcasting and advertising that indicates the percentage of the potential audience reached by a particular piece of media content.

Advertising Rates

The cost associated with placing advertisements in various media channels like television, radio, print, or online.

Television Viewership

The number of viewers or audience size that watch television programming at a given time.

Mystery Shoppers

Individuals hired to pose as customers and evaluate the quality of service, product, and environment of retail stores or other businesses.