Which of the Following Statements Is True About the Future

question 104

Multiple Choice

Which of the following statements is true about the future of social media marketing?

• A) By 2020, spending on social media advertising is expected to reach $50 billion, surpassing the amount of advertising dollars businesses spend on newspapers.
• B) By 2019, spending on social media advertising will have leveled off and is expected to remain steady at $50 billion annually.
• C) By 2018, spending on social media advertising will have reached its peak of $60 billion and is expected to start declining.
• D) By 2020, spending on social media advertising is expected to reach $100 billion, surpassing the amount of advertising dollars businesses spend on television.

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Definitions:

Arousal

Physiological activation (such as increased brain activity) or increased autonomic responses (such as increased heart rate, sweating, or muscle tension).

Incentives

External objects or external goals, rather than internal drives, that motivate behaviors.

Drive Reduction

A motivation theory that suggests behavior is motivated by the desire to reduce internal drives of tension or arousal that arise from unmet needs.

Pleasure Principle

A psychoanalytic concept suggesting that individuals seek pleasure and avoid pain to satisfy their biological and psychological needs.