Which of the Following Is the Best Example of a Consumer

question 111

Multiple Choice

Which of the following is the best example of a consumer making a final purchase decision based on information found through social media?

• A) Emon is trying to decide between the u-JAYS and the comparably priced Audio Technica headphones, so he turns to Twitter to ask friends for their input.
• B) Ji-hoon is excited to find a YouTube video of a group blind test comparing eight different brands of headphones, a few of which he's never even heard of.
• C) On Facebook, Kelly reads a debate among her friends about the pros and cons of Beats by Dre headphones.
• D) After reading reviews in an online electronics forum, Matt places an order for a pair of Sony MDR-1A headphones from BestBuy.com.

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Definitions:

Lower Socioeconomic Status

A classification for individuals or families with lower income, education, and occupational prestige compared to the societal average, often associated with greater exposure to health, educational, and social challenges.

Head Start

A U.S. initiative that delivers extensive services in early childhood education, health, nutrition, and engages parents, targeting children and their families with low income.

Government Program

A structured initiative or plan developed and funded by a government entity aimed at achieving specific objectives or addressing societal needs.

United States

A country in North America consisting of 50 states, a federal district, and several territories, known for its significant influence on global politics, economy, and culture.