Reference Groups Have a Greater Impact on the Purchasing Decision

question 59

Multiple Choice

Reference groups have a greater impact on the purchasing decision when the:

• A) consumer is already established as the opinion leader in the group.
• B) product is hard to recognize or see by the group.
• C) purchased product is a commonly used commodity.
• D) purchase is conspicuous.

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Definitions:

Psychological Barrier

Mental or emotional resistance that inhibits a person from accepting, understanding, or acting upon a new idea or behavior.

Electric-Powered Automobiles

Vehicles that are propelled by electric motors using energy stored in rechargeable batteries, offering an environmentally friendly alternative to gasoline or diesel engines.

Barriers to Adoption

Barriers to adoption are the obstacles that prevent or slow down the acceptance and integration of a new product, service, or innovation by potential users.

Consumer Trial

The process or strategy of encouraging new customers to try a product for the first time.