As the Marketing Manager for a State-Wide Chain of Sub

question 126

Multiple Choice

As the marketing manager for a state-wide chain of sub sandwich shops, you're growing increasingly concerned by the decline in sales over the last two years. Vague rumors have filtered up through store managers that customers are unhappy with everything from the menu to the ingredients to the sales associates, but you have no idea how to identify the real problems. You can think of several ways to use social media to resolve this specific issue, but which one is the least likely to be useful?

• A) Setting up a Facebook page where you can interact with consumers.
• B) Purchasing ads that invite consumers to answer a quick, five-question online survey about your products and services in exchange for a $2.00-off coupon toward their next purchase.
• C) Hiring a marketing agency to create a social media campaign that's engaging and compelling.
• D) Using the search function built into most social media channels to find and read conversations about your brand.

Recognize the significance of grassroots effort and top-down management in initiating change.

Identify the risks associated with explicit and implicit coercion in change management.

Learn the role of organization development (OD) in managing change systematically.

Comprehend the importance of active participation in change management.

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Definitions:

Ideal Standards

Strictly defined benchmarks in cost accounting that assume perfect efficiency and effectiveness in operation.

Normal Standards

Benchmarks used for budgeting and performance evaluation, representing expected efficiency and costs under normal conditions.

Direct Labor Time Variance

The difference between the expected time to produce a product or service and the actual time taken, often used to measure efficiency.

Actual Staff Hours

Actual staff hours are the real number of hours worked by employees, as recorded for payroll or project management purposes, distinct from scheduled or estimated hours.