As the Product Manager for the Scion IA, You and Your

question 136

Multiple Choice

As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose?

• A) Develop a social media ad campaign announcing the next model's features and benefits.
• B) Monitor sites like Snapchat and Instagram to see what younger people are saying about cars.
• C) Create a Facebook page to get people talking about the car and the brand.
• D) Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.

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Definitions:

Annual Holding Cost

The total expenses associated with storing unsold goods or materials for one year, including warehousing, depreciation, insurance, and opportunity costs.

UPS

United Parcel Service, a global package delivery and supply chain management company known for its shipping, freight, and logistics services.

FedEx

An international courier company from America, celebrated for its expedited shipping service and for introducing a tracking system that allows for live updates of a parcel's location.

Aggregated Inventories

The combined total of all types of inventory within an organization or across a supply chain.