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Steak N' Shake could engage in interactive marketing by creating a mobile app to remind customers about the new Half-Price Happy Hour milkshake special.
Owner's Equity
The residual interest in the assets of a business after deducting liabilities, representing the owner's claim on the company's resources.
Revenues
The total income generated by a company from its business activities, typically from the sale of goods or services before any expenses are subtracted.
Expenses
Outflows of resources or incurrences of liabilities that a company undergoes as part of its operations to generate revenue.
Drawings
It refers to the amount of money or the value of goods taken from the business by the owner for personal use.
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