Define Lifetime Value of a Customer

question 92

Essay

Define lifetime value of a customer. How has Apple, with the development of the iPod product line and iTunes software, gained a competitive advantage over competitors? Will Apple experience a higher or lower lifetime value of a customer and why?

Distinguish extrinsic from intrinsic eye muscles and their roles in eye movement and focusing.

Recognize muscles involved in facial expressions and their specific actions.

Identify the muscles that control movements of the pharynx, hyoid bone, and larynx and their roles in swallowing and speech.

Understand the functional roles of suprahyoid and infrahyoid muscles.

---

Definitions:

Comprehensive Income

A measure of all changes in equity of a business that result from recognized transactions and events, including unrealized gains and losses.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing ownership interest in the company.

Convertible Bonds

Bonds that can be converted into a predetermined number of a company's shares at certain times during its life, usually at the discretion of the bondholder.

Earnings Per Share

A financial ratio calculated by dividing a company's net income by its number of outstanding shares, indicating the profitability on a per-share basis.