A Consultant Has Given You a List of Questions to Help

question 32

Multiple Choice

A consultant has given you a list of questions to help determine a competitive strategy for your online editing business. Which of the following questions were most likely included on the list? (Select all that apply)

• A) Should we compete in the editing business?
• B) Should we compete in the student market, or in the professional writing market?
• C) How should we compete in the editing business?
• D) Why should we compete in the editing business?

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Definitions:

Grid Technique

A decision-making tool used to evaluate and prioritize options by placing them on a grid of two or more criteria.

Highest Cost Facility Location

The highest cost facility location typically refers to the site among options for a new facility that involves the greatest expense due to factors like labor, materials, taxes, and shipping.

Channel of Distribution

The path or route that goods and services take from the producer to the end user, encompassing intermediaries such as wholesalers and retailers.

Marketing Department

A division within a company that focuses on marketing strategies, research, and the promotion of products or services to target consumers.