When You Are Welcomed Back by Your Name to a Website

question 57

Multiple Choice

When you are welcomed back by your name to a website you've shopped at before and offered products suited specifically to your tastes and budget (based on your past purchase) , you are being targeted by:

• A) personalized marketing.
• B) geotargeting.
• C) interstitial advertising.
• D) engagement ads.

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Definitions:

Punishment

A consequence imposed following undesirable behavior, intended to decrease the likelihood of that behavior occurring again.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Second-Order Conditioning

A form of conditioning in which a stimulus that has been conditioned as a reinforcer is used to condition a second stimulus, establishing a chain of associations.

Associative Conditioning

A learning process in which a subject comes to respond in a desired manner to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus that elicits the desired response.